Skip to content
Visit our Store at 2/10 Cryers Road, East Tamaki. We are Open Tuesday - Saturday 9am - 3pm.
Visit our Store at 2/10 Cryers Road, East Tamaki. We are Open Tuesday - Saturday 9am - 3pm.

SOME OF OUR POPULAR COLLECTIONS

SHOP ALL PRODUCTS
Free Shipping

When you spend over $199*

Visit Our Store

2/10 Cryers Road, East Tamaki

Tuesday - Saturday 9am - 3pm

Chat With Us

Email us or give us a call

09-216-2144

Happy Customers

With over 500, 5 Star Reviews

Happy Customers!! Over 500, 5 star reviews...

My partner and I received awesome customer service from here. The products from here are of the highest quality, are super beautiful, and worth every dollar. 10/10 recommend!

Rachael - Review taken from Google

I love the shop. Traveled from Tauranga specifically to buy my nursery essentials from there. Owners were very patient, welcoming, and accommodating as we went over everything we purchased into details. They even stayed open longer for us to get everything sorted.

Ant - Review taken from Google

My partner & I were looked after from the minute we walked in the door by a lovely lady called Diane! The store is well presented and they only have the best baby gear! Will definitely be coming back to buy more things for our little one from them - Cheers, Robert from Strongs

Robert - Review taken from Google

I bought the Geo Romper for my great grandson who was born 2 weeks ago so he hasnt worn it yet.The parcel arrived within 2 days of ordering.My grandaughter was very pleased with it very well made and also very reasonably priced would definately buy again from this website.

Ngadia - Review from Product

I have been shopping here for my grandchildren and friends children. Clothes are so soft, every recipient loves them. I have also bought a few toys from here, different and so much fun.

Karen - Review taken from Product

The quality of Mamas & Papas clothing is amazing, washes well and is so soft

Amy - Review taken from Product

Who is The Kids Dept?

Who is The Kids Dept?

The Kids Dept was born when we were out shopping for Nursery Products and we found that the level of customer service was very patchy. There were 2 types of stores, 1 where you couldn't get any help or 2 they would try and sell you things you don't need - as a first time parent this is pretty overwhelming.

We opened with the idea in mind that we wanted to offer outstanding customer service but also not sell you something you don't need.

Continue Reading...

Visit us on Instagram
  • STORE WILL BE CLOSED this Friday 2nd May & Saturday 3rd May as we are at the Christchurch Baby Expo!! Normal hours resume from Tuesday!

Apologies for any inconvenience xx
  • This is exciting, a wee sneaky peak on what's launching from Silver Cross in a few short weeks! 

A huge achievement for the brand of winning an award in the 2025 Red Dot Awards. The brand secured two coveted Red Dot awards for Product Design, affirming its commitment to innovative product development and design excellence.

The international jury gave Red Dot awards to the new Silver Cross Glide Plus 360 lie-flat infant carrier and Approach Plus 360 birth-to-toddler car seat, recognising a new standard in award-winning car seat design.

Launching this May, the two best-in-class, 360° spin reclining car seats offer unrivalled safety and comfort for stress-free travel.
  • ✨ Discover the top features of the Silver Cross Reef 2 stroller! 🚗💨 From smooth rides to easy handling, this stroller has it all. Whether you’re strolling through the park or navigating busy streets, the Reef 2 makes every outing effortless.

👶 Key features include: 
✔️ All-terrain wheels for smooth movement ✔️ Adjustable seat recline for comfort 
✔️ Compact fold for easy storage 
✔️ Sleek, stylish design that grows with your little one!

Ready for your next adventure? 🌟
  • EASTER SALE - ON NOW!!
  • What are your plans for Easter? 🐰 

The Kids Dept will be open Saturday from 9am–3pm for all your nursery essentials!
  • Why are parents raving about the Silver Cross Reef 2? 🤍
Here are the Top 6 reasons it’s winning hearts (and naps!):

- One-hand fold magic 🙌
- Newborn-ready, no extra carrycot needed with a lie-flat, reversible seat
- Luxe, sustainable fabrics ♻️
- Adjustable Calf Support with multi-recline positions on the seat
- Genius Harness System - Magnetic Buckle & a No re-thread harness 🙌 - GAME CHANGER!!!
- Large Storage Basket with a 10kg weight capacity.

Stylish and practical, with all-terrain wheels = smooth rides anywhere 🌿 – it really is the dream combo! 😍
  • Nursery goals, unlocked 🔓 
Our newest nursery furniture range has just landed — think modern design, a dreamy colour palette, and timeless style. From sleek baby cots to versatile pieces that grow with your little one, it’s everything you’ve been searching for.

Explore the full collection online now. Your perfect nursery starts here.
  • Throwing it waaay back to when this little guy was 4 months old! 🤍 The Mamas & Papas Baby Snug is the perfect first seat for babies learning to sit - stable, supportive and playful! 

✔️ Floor-based play seat
✔️ Detachable play tray for endless entertainment
✔️ Suitable for 3 months +
  • We LOVE that you are happy with your purchase Amy ❤️, something we frequently get feedback on with our stroller range is it's so great to have colour options to pick from! Have you checked out the Silver Cross Reef2 yet? Let us know your thoughts if you have xx
  • Create lasting memories with your little one using the Kaloo Baby Imprint Kit. This easy-to-use DIY baby handprint and footprint kit lets you capture your baby's tiny hands and feet in soft, baby-safe clay—no baking or mixing required.
zegsu instagenie